Mo Masari is a successful malaria prevention initiative implemented by the Government of Odisha to protect pregnant women and children in malaria endemic districts of Odisha. The scheme focusses on ensuring efficient distribution and proper use of Long-Lasting Insecticidal Nets (LLINs) by the targeted population. The accompanying rigorous Information, Education and Communication (IEC) and Behaviour Change Communication (BCC) campaigns, run by the Department of Health and Family Welfare and National Vector Borne Disease Control Programme (NVBDCP), Odisha, has been the crucial element that brought this simple malaria prevention strategy to fruition. 89% of the women receiving LLINs reported using it during pregnancy and up to 99.5% pregnant women retained the LLINs with them.
This case study is a part of Good Practices Resource Book 2015 and can be found on page 171.