Aiming to improve the healthcare scenario in Assam, the state team of the National Rural Health Mission (NRHM) launched some innovative programmes in 2010 to promote health-seeking behaviour among beneficiaries and improve service delivery. Morom is one such initiative that provides cash incentives to in-patients at public health facilities. A total of 117,181 patients have benefitted in 2013–2014, with approximately Rs. 3.5 crore being disbursed. Likewise, another scheme, Mamata, provides baby kits to mothers who stay on at health facilities for 48 hours after delivery to receive post-partum care. The state has also set up Nutrition Counselling cum Management Centres (NCMCs) to augment the reach and efficacy of the existing Nutrition
Rehabilitation Centres (NRCs) in proactively screening and treating malnourished children.

This case study is a part of Good Practices Resource Book 2015 and can be found on page 177.